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About this project

The Council on Compulsive Gambling of New Jersey wanted to recreate a successful public awareness campaign but hit a roadblock when they learned the original production company had gone out of business.

Take One stepped in. We procured what’s known in the business as a “Water Torture Cell,” made famous by magician Harry Houdini, and rented a studio to accommodate the complex shoot. Add in miles of duvateen to conceal the camera, plenty of tank squeegeeing, and five-minute filming windows to protect the actors, and you get what’s become a legendary shoot for our team.

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We produced six broadcast-quality commercials that perfectly capture the seriousness of our client’s message.

South Orange NJ, February 1, 2021 – When the Seton Hall Sports Poll asked people if they would be wagering on the Super Bowl in 2019, 88 percent said they would not.

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Now, with the 2021 game just days away, and with digital (and legal) betting services more accessible and acceptable than ever before, only 73 percent said they would not be placing a wager on the Super Bowl.

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“That is a 15 point drop in just two years, which is sizeable to say the least,” said Seton Hall Professor of Marketing and Poll Methodologist Daniel Ladik. “Even given the pollster caveat for under-reporting of ‘sin’ issues such as gambling, that is a notable change denoting either a rise in the gambling itself and/or the level of comfort with acknowledging the behavior.” He continued, “Through widespread marketing and partnerships with the leagues, legal wagering is working its way into the fabric of the sports universe at a rapid pace, particularly among younger people who have grown up in a digital world and are comfortable with online gaming options like DraftKings, FanDuel and any number of online casinos that offer a dizzying array of game and proposition betting opportunities.”

Indeed, while 84 percent of those 55 and over today say they have never bet, the number drops to 60 percent among those 18-34.

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These were the findings of a new Seton Hall Sports Poll, conducted January 22-25 among 1,522 adults, geographically spread across the country. The Poll has a margin of error of +/- 3.2 percent.